Lead Generation

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I build and manage tailored email campaigns: delivering warm leads to your inbox, or depending your needs, developing the opportunities on your behalf. Here is how I work for you:

Step one: Build bespoke list(s) for you

We agree on prospective customers & buyer definition(s)….

  • Geography
  • Industry and/or Organisation type
  • Company size
  • Job function and/or title

Step two: Creating your compelling message

Why should they engage with you? (in 250 words or less!) It will be:

  • Short
  • Simple
  • Focussed on benefits

Step three: Delivery & response management

Some days and times are better than others. Leads must be actioned quickly and appropriately. Housekeeping is required to maintain list integrity and stay compliant.

  • Sent as if from you/your staff, via my servers (optional)
  • Enquiry handling, opportunity management (optional)
  • Opt-Out/bounce, auto-reply handling
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